Benylin have over 50 years experience in the field of treating coughs. I wondered why couldn't they put all of that knowledge into a Smartphone app that uses machine learning to translate every cough caught by every phones' microphone and offer a target solution from their product range of 18 cough syrups on the Smartphone screen to help you deal with it. Then build a campaign around that, 'We Speak Cough' becomes the most up-to-date reference tool for diagnosis and relief.

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