Audi e-Tron Oculus Rift Tour

From the 12th January to 8th February 2015 Audi showcased the A3 e-tron at the 'Audi e-tron Experience Centre' in Westfield, Stratford. Westfield customers were able to explore the benefits of the first plug-in hybrid car produced by Audi with the help of leading-edge technologies. An innovative way to interact with an innovative car and one which spearheads another new foray for the Audi philosophy of 'Vorsprung durch Technik'. The A3 Sportback e-tron is the first electric car of any kind to be derived from a UK best-selling premium hatchback. It couples a 75kW electric motor with a 148bhp 1.4-litre TFSI petrol engine, delivering the potential for up to 176mpg with CO2 emissions of just 37g/km. In addition to seeing the car, visitors were able explore dedicated zones, providing information about the technology: - Audi Virtual Reality Zone: Experience the 360° e-tron journey - Explorer Zone: Configure your own e-tron - Virtual e-tron Zone: Explore the technology of the A3 Sportback e-tron - Charging Zone: See how easy it is to charge your e-tron Interactive Zones Customers could learn about the benefits of the four different drive modes available (including an electric-only mode and a hybrid charging mode) on the A3 Sportback e-tron, as well as personally configure their own bespoke model using the Audi Explorer App and Audi Mileage Tracker App. Additionally, the Audi connect app enabled owners of the car to control a variety of functions, such as the charging system via their smartphones. Oculus Rift Experience An 'Oculus Rift zone' saw three racing seats for customers to sit on and wear the wide-aspect head set. The O.R. video 'test-drive' that plays to the user immersed them into an e-tron 360 degree virtual reality experience that told the story of e-tron's anatomy in 90 seconds. Sarah Cox, the company's National Communications Manager, said: "Westfield customers will be able to explore the benefits of the first plug-in hybrid car produced by Audi with the help of leading-edge virtual technologies. It's an innovative way to interact with an innovative car." Plug in to the Audi A3 Sportback e-tron The performance and looks of an Audi. The efficiency and low emissions of electric. The Audi A3 Sportback e-tron balances all these qualities and more within its distinctive, 5-door design. The result is a plug-in hybrid that offers exceptional economy for everyday driving, but is just as capable on the longest drives. The A3 Sportback e-tron has also recently been awarded What Car? 'Best Electric Car' 2015, affirming its position as one of the best electric cars on the market today.